A Journey to Serengeti

The Serengeti National Park is a World Heritage Site that is home to a vast variety of animals, including over 2 million antelopes, 4,000 lions, 1,000 leopards, 550 cheetahs, and 500 kinds of birds. The park covers an area of over 15,000 square kilometers.


The annual migration of wildebeest is another reason why the Serengeti is so well-known. The Great Wildebeest Migration was awarded the distinction of being one of the Seven Wonders of the World very lately. For grazing animals like the zebra and the wildebeest, the annual migration is both a test of their ability to survive and a need.


As they search for food and water, these animals have a difficult time avoiding being attacked by dangerous animals like lions and leopards while also remaining in close proximity to their herd.


It is a prime example of the theory known as "survival of the fittest." Even though nature often operates in mysterious ways, during migration it puts on a spectacular display for anyone who happens to be watching.

But if we are going to be completely honest, our favourites among the amazing creations that can be found in the park are Africa's Big 5 and, of course, the Giraffe. Tanzania gained independence from the British empire, it was known as Tanganyika. Their flag was a combination of the British flag and a giraffe head. Following independence and the formation of 'Tanzania,' they changed their flag but retained the Masai giraffe, the world's tallest species of giraffe, as their national symbol.

The lion, the black rhinoceros, the leopard, and the cape buffalo make up what are known as Africa's Big 5. Because we have such a deep appreciation for these beings, we have made the conscious decision to model our product after a curated selection of their qualities.


As the name suggests, Serengeti Spirits was born out of the inspiration we received while traveling through Serengeti National Park. Our goal was to develop a brand that conveys the sensation of adventuring across the renowned park's expansive grasslands. As people who were born and nurtured in England, we have firsthand experience with the striking differences that exist between the culture, tradition, and scenery of Serengeti and that of our own. The Serengeti is known for its grassy plains rather than its impressive architectural designs and skyscrapers. The number of pedestrians in the city is comparable to the number of animals in the park, which are known for their beautiful diversity and abundance. Seeing all of these prompted us to consider sharing it with other people. Our company's creator, Alex Wright, had a desire to combine his own English culture with the Tanzanian culture that won his heart.


Together with his Tanzanian wife, Halima, he started Serengeti Spirits, a small independent, family-run business. He envisioned the organization as a celebration of two cultures. The company's initial product is called Giraffe Gin. As previously said, the giraffe is regarded as a national symbol in Tanzania. Giraffes are known for their slim and lofty neck, which may exceed two meters in length, as well as their peaceful, leisurely gait, which can be hypnotic. This was something the brand wished to incorporate into the product. The Giraffe Gin is housed in a tall bottle with a long neck reminiscent of a giraffe, and it is colored yellowish-brown to represent the animal's skin. A hand-painted giraffe head completes the look. The aim behind the design is to make it stand out from the rest of your booze bottles on your counter, as giraffes do.


Hakuna Matata Gin is the name of the second offering. Hakuna Matata is a Swahili expression that translates to "no worries." The Lion King, a Disney picture released in 1994, popularised the phrase "Hakuna Matata." The notion behind the term is that you should not be bothered by things that are beyond your control. This is the same concept that the brand intended their customers to imagine with each sip of Hakuna Matata Gin. Both flavours, Kiwi and Lemon and Raspberry and Peach, are tropically inspired and will take you to a stress-free paradise with calm water and a breathtaking sunset.


As was said earlier, the company's goal was to create products that embodied the qualities of Africa's "big 5" animals. The first item on the list is the rhinoceros, which served as the impetus for the creation of Rhino Rum. Rhino Rum is unlike any other type of rum since it is produced using Caribbean white rum that has been flavoured with blackberry and blueberry. It is still fruity, but it is darker than the prior two offerings, just like its source of inspiration; it is a touch assertive, but it is not overbearing. The bottles of Rhino Rum are larger than those of other varieties, just like rhinos. Rhino Rum, much like Giraffe Gin, has its own unique take on the hand-painted bottle stopper, but instead of a giraffe's head, it features the head of a black rhino.


The creation of new items that will come to represent the Serengeti and all that is beautiful and unique about it is becoming the primary focus of the company. Remember that Africa is home to the big 5, and Serengeti Spirits has just unveiled one of those, so there is most definitely more to come from this company! New and exciting products will be introduced by the brand in the coming weeks.


3 views0 comments

Recent Posts

See All